Our overall approach takes the brand identity of the AZ Health Zone beyond the nutritional value of healthy food choices and combines it with the many benefits of a physically active lifestyle.

The result is an aspirational new brand identity, (name, logo, tagline) broad enough to be appealing to all target audiences, while still being motivating and inspiring. This powerful new mark and tagline will change the perception of the brand and instill a sense of empowerment for all those seeking a brighter, healthier future.